Montana iP : Talking the same language

| Let’s face it. Intellectual property is not always an easy concept to grasp or understand. And how often have you heard people use the various names of the different types of IP interchangeably, especially in the media?: ‘copyright’ when they mean ‘trade mark’, ‘patent’ when they mean ‘copyright’ and so on.
Montana iP understands that issues involving intellectual property are not always clear-cut and that clients each have differing levels of prior knowledge and familiarity with intellectual property concepts.
When discussing our services with clients and agreeing a strategy for handling their IP, our overriding objective is to ensure that all clients are conversant in the answers to the following issues concerning their intellectual property strategy:-
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| What IP rights do I own or need to have? What actions must be taken with my IP to protect my brands or business assets? How will these rights help me to achieve my business objectives? How long will it take to achieve my objectives?
How much will it cost? |
Montana IP is committed to providing practical, understandable commercial advice to its clients at reasonable cost. Running
through all the brand protection services that Montana iP provides are two key service principles
Business Focus
Only by achieving the objective of client understanding can Montana iP properly work with a client to ensure that the IP rights are properly protected and leveraged to maximise their benefit to the client’s business.
IP is a tool that businesses can develop and put to work for them to help protect their business assets against misuse by their competitors or to help them generate value in their business. To do this effectively, these assets need to be integrated into the business strategy and, in many cases, into business processes. Montana iP can work with you to gain a better understanding of your business objectives and thereby be in a better position to advise you on how IP can help you achieve these objectives.
| Value for Money
Since in most cases, IP is territorial in nature, where businesses operate around the globe or on a regional basis, it is often necessary to obtain separate protection in many separate countries, which can be a relatively costly exercise. However, this expenditure needs to be balanced against the risks associated with not protecting your IP assets adequately and losing out to competitors. Great care also needs to be taken to ensure you are not infringing the rights of another trader, especially when entering new markets or planning to launch a newly branded product, service or business.
In such circumstances, Montana iP can work with you to devise an implementation plan for your IP and be able to advise on the most cost-effective means of protecting your assets and achieving an appropriate balance between cost and risk which you are comfortable with. For more information about fees, please refer to the Our Fees section of our website.
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